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Product, strategy, technology

I am strategic, analytical, and I always apply an ownership mentality. My superpower is bringing clarity to chaos, and sharing that clarity back in a way that resonates with others. I'm used to up-skilling quickly, understanding problems deeply and finding creative solutions.

Some things I’ve built

Click on any initiative to see more

 
Customer Loyalty StrategyDriving customer loyalty and increasing repeat purchases is a key consideration for eCommerce businesses. I lead a team to create a strategy and roadmap for increasing customer loyalty.

Customer Loyalty Strategy

Driving customer loyalty and increasing repeat purchases is a key consideration for eCommerce businesses. I lead a team to create a strategy and roadmap for increasing customer loyalty.

Scalable technology for an expanding fulfilment networkBuilding a third-party network of fulfillers to send millions of products around the world is challenging. I worked to break Redbubble’s scale constraints, decreasing engineering effort to bring on new fulfillers by 98%.

Scalable technology for an expanding fulfilment network

Building a third-party network of fulfillers to send millions of products around the world is challenging. I worked to break Redbubble’s scale constraints, decreasing engineering effort to bring on new fulfillers by 98%.

Regionalised Customer SupportScaling a global business requires special consideration for every geography. I built and trained a team of regional support specialists to help grow Stripe in Australia and New Zealand.

Regionalised Customer Support

Scaling a global business requires special consideration for every geography. I built and trained a team of regional support specialists to help grow Stripe in Australia and New Zealand.

 
Improved eCommerce product previewsSeeing and relating to a physical product is often a key decision point for online shopping. My team and I released new, contextualised previews for physical products, doubling paid channel profitability.

Improved eCommerce product previews

Seeing and relating to a physical product is often a key decision point for online shopping. My team and I released new, contextualised previews for physical products, doubling paid channel profitability.

Self-service order cancellationsCustomers expect to help themselves online. I helped create a tool for customers to cancel their order before production and packing began, decreasing associated customer contacts in peak period.

Self-service order cancellations

Customers expect to help themselves online. I helped create a tool for customers to cancel their order before production and packing began, decreasing associated customer contacts in peak period.

 

More about me

 

I’m the Acting Head of Product at HotDoc, Australia’s largest patient engagement platform. I lead a team product managers and designers to enable the best possible patient experience for everyone in Australia.

I previously founded an encryption and cybersecurity startup, Kniight. Earlier, I led the product teams focused on loyalty, merchandising, physical product launch and fulfilment at Redbubble. I was also the Country Operations Lead at Stripe Australia / New Zealand, leading partnerships with large financial institutions and businesses of all sizes to change how the world buys and sells online.

Outside of this, I was captain of the Australian national dragon boat team in 2018 and 2022. Collectively, these crews won 7 silver and 9 bronze medals at two separate Asian Championships. I also co-founded a self-serve frozen yogurt quick-service restaurant and volunteered at the Winter Olympics in 2010.

Get in touch

 

Let’s chat! Reach out to me on LinkedIn.